Why Dynamic Ticket Pricing
Dynamic ticket pricing and advanced purchase afford businesses greater financial and operational predictability. Offering the right price relative to customer commitment allows you to capture the maximum amount of revenue for any given day, with increased predictability over static pricing.
Across industries, consumers have grown accustomed to purchasing dynamically priced products for travel and ticketing, benefitting both businesses and their customers. Dynamic ticket pricing ensures that your customers are seeing the right price, at the right time, for the right product.
With dynamic ticket pricing, you can:
- Offer the right price relative to customer commitment
- Guarantee more revenue and yield for peak dates
- Capture the maximum amount of revenue for any given day
- Grow ticket yields
- Collect customer data
- Capture revenue earlier
- Sell where and how customers want to buy tickets
- Tie marketing spend to revenue return
The path to conversion needs to be really well thought out and we wanted a partner that specialized in the e-commerce space to help us generate sales in an effective and efficient way. There are lots of people out there these days that can help, but the strategy, service, and support that can be offered by the Liftopia team is what really pulled us in (and keeps us in as well).
We only get one opportunity to maximize sales for each day of the season. Our partnership with Liftopia has helped us develop a strategic-pricing strategy to generate the most revenue every day of the season, despite weather conditions and other factors that influence demand.
The reporting and dashboards provided by Liftopia have given our team invaluable insights not only about the performance of the resorts within our portfolio but also how we are doing compared to the larger comp set within the Liftopia.com network.
Liftopia quickly became the standout choice to help us craft a pricing strategy to move customers from the ticket window to advance purchase. The depth and experience of the Liftopia team made me confident about overhauling my pricing strategy from the ground up and moving towards a dynamic strategy.
Liftopia.com has proven to be a strong platform for Aspen Snowmass to expand marketing reach beyond our direct booking channels. Most important to us is acquiring new customers and we’ve seen a very low amount of overlap between existing customers in our database and new ones coming through the Liftopia.com channel.