Crafted by a passionate team of makers, builders and thinkers

Board of Directors

Evan ReeceCo-Founder

Evan founded Liftopia with Ron Schneidermann in 2005. Evan has deep experience in building pricing, yield optimization and inventory management strategies for lift tickets, rentals, lessons, and other ski resort related products. Prior to starting Liftopia, Evan was at where he managed revenue maximization and pricing strategy for mountain destination hotels. Evan spent four years working out of his closet to get Liftopia off the ground. Evan grew up in Topsfield, Massachusetts and attended Colby College. He is fluent in German and grew up skiing at Ski Bradford, Attitash and Sunday River.

Erik Blachford

Erik is on the Board of Liftopia and currently a Venture Partner at Technology Crossover Ventures and an active early stage investor. Erik was formerly President and CEO of Expedia, Inc. and CEO of IAC Travel. He serves as a board director at,,, and Butterfield & Robinson, as well as on non-profit boards including Cutting Ball Theatre and EcoAmerica, and is a member of the National Council at the World Wildlife Fund. He learned to ski at Mont Avila north of Montreal but mostly hits Squaw Valley and Whistler these days.

Jim Connor

Jim has been on the Liftopia Board of Directors since 2008 and also serves on the Board of Sand Hill Angels. He has been active in building software applications for the past twenty years and is currently the President/CEO of First Focus Learning Systems which provides educational tools and products to educational organizations. From 2003 to 2007 he was the President of JPMorgan SymPro, a subsidiary of JP Morgan Chase & Company. Jim is passionate about applying software technology to financial, educational and enterprise applications. Along with serving on the Liftopia Board of Directors, he also serves on the Board of Directors of (SVASE) Silicon Valley Association of Startup Entrepreneurs, and is a Board Observer with Upstart Mobile/Cabulous.

John Swanciger

John is the CEO of Manta, the largest online community for small businesses. Previously John was the Chief Commercial Officer at Switchfly, a cloud based e-commerce platform for the travel and loyalty industries., where he was responsible for sales, business development, and partner relations. Prior to Switchfly, John was VP of Marketing and Business Development for Starwood Hotels & Resorts Worldwide, Inc., where he oversaw global web strategy, online marketing, and web partnerships for all Starwood brands. Earlier in his career, John was a member of the launch team at Hotwire (acquired by IAC/Expedia) and held management consulting roles with Accenture and Cambridge Technology Partners. John received a bachelor’s degree in finance from Boston College. He spends his weekends skiing the White Mountains of NH with his two daughters and fits in a trip to CO whenever possible. John's favorite family resort is Steamboat.